Website Description

AfCFTA states that women-owned SMEs play a significant role in Africa’s economic development. Most of these SMEs are macro businesses still in the informal sector. In addition to the AfCFTA and its benefits, there is a need for training and sharing information. 

One of the pillars of Africa Women in Trade is to share information and partner with training organisations like SHETrade, which will also share what they offer and how AWT members can take advantage of FREE training. 

AfCFTA experts will also update SMEs on what changes are now available to them. Moreover, when trading, traceability plays a critical role. AWT is partnering with SEED TRACE, and they will share with us how you can take advantage of their services.

Introducing Our Speakers

Kritee Sharrma
Associate Programme Officer, International Trade Centre, SHE Trade
Kritee Sharrma is the Associate Programme Officer for the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. In her last three years at ITC, she has worked closely with several women entrepreneurs and stakeholders from Africa, Latin America, and Asia to implement a results-based management framework and strengthen the SheTrades Initiative’s goal to connect 3 million women to markets. Her academic background includes a Master’s in International Affairs from The Graduate Institute of Geneva and a Bachelor’s in Economics from the University of Delhi, India.
Beatrice Chaytor (Ms)
Senior Expert – Trade in Services, AfCFTA Secretariat
Beatrice Chaytor is a lawyer specializing in advising and supporting African governments with regional and international trade policy processes. Currently, she works as Senior Expert – Trade in Services at the African Union Commission, based in Addis Ababa, on the negotiations to establish the African Continental Free Trade Area (AfCFTA). She has also worked as Director of Policy for the Ministry of Trade and Industry in Sierra Leone and as Programme Director for the Foundation for International Environmental Law and Development in London, supporting developing country negotiators at the World Trade Organization. In addition to her position in the AUC, Ms Chaytor owned her corporate law firm, Chariot Eight, in Freetown, Sierra Leone, offering legal services to local, regional, and international clients.

Ms Chaytor conducts legal and economic policy research on various issues affecting Africa and is interested in horticulture, packaging, design, and well-being within the private sector. Her experience includes work with DFID, the EU Commission, and the FAO of the UN.
Ana Salina Haberbosh
CEO, Impact & Finance Manager SeedTrace GmbH
Ana is the co-founder and CEO of Seed Trace, a platform for managing, proving, and communicating supply chain information and product sustainability. She has worked across various fields, including real estate, big data, finance, and academia, and developed a deep interest in impact investing and social entrepreneurship. She oversees seedtrace’s finances and business development while keeping the impact goals and long-term strategy in mind.
Anne Wambui Gaitha – Moderator
CEO Regal Africa
Anne is an International Trade & Investment Expert specialising in International Trade, Investment Banking & Investment Management in Africa, and with Africa. She is also a Wealth & Executive Coach for African Leaders and Influencers. Anne has expertise in understanding how global wealth is created and assisting clients in meeting their financial goals by creating generational wealth and creating thriving organisations.
Joy Zenz – Host
Africa Women in Trade
Joy Wanjiru Machugu-Zenz is the founder of African Women in Europe (AWE), the CEO of African Women in Trade (AWT) and Africa Market in Europe (AME), Chairlady of AWE Diaspora SACCO and CEO of AWE Academy. She has received several awards, including the Global African Award 2021 in Excellence in Leadership in South Africa, the Winner of the 2018 African Business Support Award (The Voice Awards Amsterdam), and African Diaspora Living Legend in Germany. Additionally, she compiled and co-authored the AWE Books Volume 1 & 2.

Program (Central African Time)

15H00 – 15H15

Welcome and Opening Remarks

Host: Joy Zenz
Africa Women in Trade Founder 
Moderator: Anne Gaitha
CEO Regal Africa
15H00 – 15H45
Guest: Kritee Sharrma
Associate Programme Officer, International Trade Centre, SHE Trade 
Topic: Introduction of SHE Trade & Training Opportunities for Women MSMEs 
15H45 – 16H00

Q & A

16H00 – 16H30 
Guest: Beatrice Chaytor 
Senior Expert – Trade in Services, AfCFTA Secretariat 
Topic: Update of AfCFTA Agreement since the launch 
16H30 – 17H00
Guest: Ana Salina Haberbosh
CEO, Impact & Finance Manager SeedTrace GmbH 
Topic: Why is Traceability Important and How seedtrace Support MSMEs 
17H00 – 17H30

Q & A, Closing remarks